IKEA offers new inventions for its customers, and the sell products for every household, garden, garage… The Swedish company has been trying to raise awareness of the plight in Syria.
Their eco-friendly project includes using mushroom-based packaging that decomposes within a few weeks. Their business is flourishing, and the results are more than positive.
According to Forbes, IKEA is the 46th most valuable brand on the planet. Its annual revenues go at $40 billion. This comes from IKEA’s 345 stores in 42 different countries. The “Human Resource Idea” has been the best thing the company has come up with.
“In this day and age, an organization ought to commit to delighting its customers, remembering why the organization exists in the first place,” IKEA’s business magazine reads. “If there are no customers, there is unlikely to be an organization.
If there is no organization, somewhat obviously there are no roles. Put simply, if the organization does not delight its customers—the people it ought to be working for—neither team members nor the organization can reach the sweet spot for there will be a damaged organization left remaining to carry out its mission.
This Swedish company—formed in 1943 by 17-year-old Ingvar Kamprad—continues to demonstrate the mantra of always putting customers first and subsequently impressing them.
There is no other or ulterior motive at IKEA. It has continued to dedicate itself to value and service, always in appreciation for—and solely intended to delight—its customer base.”
IKEA has released open source plans for The Growroom. It’s a huge spherical garden you can use to grow enough food to feed the entire family and neighborhood.
You can build it in 17 steps. You need metal screws, plywood, rubber hammers, and diligence to complete the project.
The Huffington Post reveals that customers can download the instructions for free.
“Local food represents a serious alternative to the global food model. It reduces food miles, our pressure on the environment, and educates our children of where food actually comes from,” the company explains.
“The challenge is that traditional farming takes up a lot of space and space is a scarce resource in our urban environments. The Growroom …is designed to support our everyday sense of well being in the cities by creating a small oasis or ‘pause’ architecture in our high paced societal scenery, and enables people to connect with nature as we smell and taste the abundance of herbs and plants.
The pavilion, built as a sphere, can stand freely in any context and points in a direction of expanding contemporary and shared architecture.”